A 90-day plan across six tracks, course launch, community, marketing, operations, lead gen, and future courses. Start somewhere between March 23–30, launch somewhere between May 1–15. 8-week course.
Start Mar 23–30 · Launch May 1–15 · 8-week course
Course launchCommunityMarketing & campaignsOperations & PMLead gen & contentFuture courses
Month 1: Foundation (Late March → April)
Course launch
Demographic research + segmentation
Define who we're actually talking to: research audience archetypes, survey existing community, identify top 2–3 segments to target for cohort 1
Steve + Jonathan
Select LP variant
Choose from 4 mockups, build new LP in Circle
Jonathan
Soft launch, waitlist
Early bird pricing, email capture. Launch target: May 1–15
Steve
Complete first course content
Film, record and upload all 8 weeks of course material
Jonathan
Community
Circle setup
Spaces, welcome flow, branding, onboarding post
Steve + Jonathan
Stripe integration
Connect Stripe to Circle: $147 one-time course charge + $24.95/mo membership gate, test payment flow
Steve + Jonathan
Operations
Monday.com onboarding
Workspace build, boards for launch, content, campaigns
Steve
PM system map
Templates, automations, recurring task structure
Steve
Marketing
Klaviyo email audit
Audit existing list, clean segments, set up flows and sequences for course launch
Steve
Launch lead gen magnet
Deploy mushroom wellness guide as primary lead magnet, connect to Klaviyo flows
Steve + Jonathan
Pre-launch campaign
Email sequence, social posts, countdown to open cart
Steve + Jonathan
Month 2: Launch (May 1–15)
Course launch
Cart open, cohort 1
Go live May 1–15. 8-week course runs to June 15–July 1
Map 2–3 future courses: athletic protocol, herbalism deep dive
Steve + Jonathan
Operations
90-day retro
Review KPIs, refine Monday boards, Q3 planning
Steve
Month 4–6: Scaling phase
All items below are TBD. Directional planning only.TBD
Raise course price
Increase from $147 once social proof is strong. Test $197 or $247 for cohort 2
Steve + Jonathan
Launch course 2
Deliver second course based on outline from month 2: athletic protocol or deep herbalism
Jonathan
Bring in content support
Potentially hire a content creator or VA to scale social, email, and repurposing
Steve
Premium course, early planning
Begin scoping a flagship course at $497–$997: more depth, live components, possibly in-person element
Steve + Jonathan
Scale community membership
Grow paid Circle members, add new membership tiers or perks, consider annual pricing
Steve + Jonathan
Website rebrand
Full visual refresh: new iconography, photography, brand direction aligned with course positioning and community identity
Steve + Jonathan
Key milestones
End of April
Everything in place
Monday.com + Circle + Stripe live, lead magnet deployed, waitlist growing
End of May
Cohort 1 enrolled & live
Cohort enrolled, 8-week course underway, community active, lead gen running
End of June
Course wraps, machine repeats
8-week cohort completes mid-June/July, paid community fully live, course 2 scoped, cohort 2 waitlist open
Landing page concept
The Liminalis landing page concept, click to explore.
Variant 03: Liminalis
Rooted in Science. Alive in Practice.
Teal + blue palette, editorial structure. Merges academic depth with universal appeal, for every kind of seeker.
Design System
Variant 03: Liminalis
Source Serif 4
+ Playfair Display, DM Sans
Lead generation asset, in development
Essential Tincture Making
A 4-step guide to crafting potent, medicinal-grade tinctures at home. This will serve as a lead gen asset for the Liminalis course and community, funnelling interested readers into the broader ecosystem, course, Circle membership, and product line.
Step I
Ingredient Selection
Sourcing quality botanicals and fungi, wild-harvested, organic, and potency-verified
I
Step II
Maceration
Breaking down plant matter to release active compounds, timing, ratios, and technique
II
Step III
Tincturing
Saturation of the menstruum, alcohol, glycerine, or dual-extraction methods
III
Step IV
Filtration
Pressing, straining, and bottling, clarity, shelf life, and proper dosage labelling
IV
Course lead genCircle communityTincture product lineBrand building
Circle section, Hero
The Art & Science of Living Medicine
An 8-week immersive course in tincture making, plant intelligence, fungal wisdom, and the healing systems that connect body, earth, and science.
◆ 8 Weeks◆ Practitioner-led◆ Certificate on completion◆ Live weekly Q&A
Deepen your connection to plant and fungal medicine. Learn to forage, brew, and build a daily practice rooted in seasonal rhythms.
Herbal · Mycelial · Cyclical
📖
For the researcher
Explore the peer-reviewed science behind mycology, ethnobotany, and integrative health, and build protocols grounded in evidence.
Science · Protocols · Evidence
⚡
For the practitioner
Harness adaptogens, tinctures, and anti-inflammatory plant stacks to support performance, recovery, and long-term vitality.
Performance · Recovery · Flow
Circle section, Feature
Core skill of the course
Essential Tincture Making A four-step process
Tinctures are the backbone of plant medicine, concentrated, shelf-stable, and precise. In this course you'll master every stage from ingredient selection to final filtration.
Step I
Ingredient Selection
Sourcing quality botanicals and fungi, wild-harvested, organic, potency-verified
I
Step II
Maceration
Breaking down plant matter to release active compounds, timing, ratios, technique
II
Step III
Tincturing
Saturation of the menstruum, alcohol, glycerine, or dual-extraction methods
III
Step IV
Filtration
Pressing, straining, bottling, clarity, shelf life, and proper dosage labelling
